Read this short and sweet interview with Amy Cortese, then join us on Friday night to hear her speak!
Newsmakers: Amy Cortese sees a future for local investing
By Christina Williams
Sustainable Business Oregon
Amy Cortese’s book about local investing was published last year, just as an eroded trust in Wall Street left many investors looking for another option.
The book, “Locavesting: The Revolution in Local Investing and How to Profit From it” covers how a shift in directing investment dollars from global companies to neighborhood enterprises can deliver social and economic returns.
Cortese will be in Portland Friday, speaking that evening at the Jumpstarting Local Investment eventpresented by Springboard Innovation partners Supportland, Slow Money NW and LION:PDX at the Ecotrust building.
We caught up with Cortese over the weekend to get her thoughts on the book and why Portland is “a natural” for local investors.
Sustainable Business Oregon: When did you coin the term “locavesting”?
Amy Cortese: I coined it in late 2008, in a piece I wrote for the New York Times’ annual ‘Year In Ideas’ issue. It was right after the financial meltdown. I wrote about the idea of reviving local stock exchanges — like the ones that used to thrive across the nation— and called the people that were, and still are, looking for local investing alternatives “locavestors.”
SBO: At what point did you decide there was enough of a revolution happening to fuel a book? Was there a particular event that prompted it?
AC: It’s funny. I got a call from a book agent after the local stock exchange piece ran, and he asked if I had thought about doing a book. I hadn’t. In fact, I wasn’t convinced it was a book. So I started looking around some more, and the more I looked, the more I found. Partly it was timing. People were just really fed up with Wall Street and ready to do something about it. I went to a Slow Money conference in Santa Fe in the fall of 2009. It was the very first one. That conference drew a few hundred people from all over the country and some really interesting ideas were floated. I knew then that something much bigger was going on. So that was inspiring and a true catalyst for me doing the book.
SBO: Is locavesting the same thing as crowdfunding? Related?
AC: Interesting question. Crowdfunding is a subset of locavesting. Locavesting encompasses a much broader range of models for investing locally. But it’s important to point out that crowdfunding is not always local. In fact, there are already global web sites that let anyone invest in startups that come from all over the world. That’s not local investing. And in fact, I think those sorts of crowdfunding sites, where the focus is getting in on the next hot startup, wherever in the world it is, are going to attract speculators.
Local crowdfunding, or community crowdfunding, is a much different proposition. Here, you are investing in businesses in your area, so as an investor, you have much more knowledge and familiarity with the market. And the companies raising money are reaching out to friends, neighbors, customers and the community at large. So it’s a much more intimate, and I think less risky, form of crowdfunding.
SBO: What’s the most inspiring locavesting story you’ve heard?
AC: There are a couple of examples from New York, where I live, that involve local bookstores. One is the Greenlight Bookstore, which I write about in my book. It’s in Fort Greene, an eclectic neighborhood with lots of writers and creative types, but they didn’t have a local bookstore. So when two women planned to open one, the neighborhood threw them a welcome party. But then — this was in late 2008 — the bank loan they were planning on fell through. So about two dozen residents lent the women the $70,000 they needed to open the store, in return for a modest interest rate and a discount on books. Well, Greenlight has been a huge success and turned a profit its first year. And its lenders are its very best customers. It’s been a win-win for all involved.
There’s also a new bookstore called La Casa Azul, after Frieda Kahlo’s “blue house,” that just opened in East Harlem to serve the area’s Spanish-speaking community. The owner raised money to open the store through Indiegogo, which, like Kickstarter, is a crowdfunding site that lets people contribute money in exchange for perks, like a tshirt. I’m one of many people who donated money to La Casa Azul. I think I get my name on the wall. But very soon — when the Securities and Exchange Commission finishes writing the rules that will make all of this legal, expected by early next year — we’ll be able to actually invest in local businesses and share in their financial success. I think that’s important if local investing is ever going to become mainstream. Because you can’t retire on a t-shirt and a thank you note.
SBO: Are there areas in the country where local investing is catching on more than others? Any hotspots?
AC: You know, it’s happening everywhere, not just on the coasts. I’ll be speaking in St. Louis before I come to Portland, and they’ve got a Slow Money chapter as well as a really cool crowdfunding site in the works called Fund St. Louis that will galvanize local investing in the area. I think this is a movement that is in its very early stages and will continue to grow. When crowdfunding becomes legal early next year, we’ll see an explosion of local crowdfunding and other locavesting models in communities everywhere. I think Portland is a natural.
If you were part of the amazing turn out at the Finding Common Cause Panel last night, you would have heard Amy talk about her focus on challenging assumptions in systems. This is a timely article written by our Development Director, Malaika, highlighting an astounding example of system change with Regenerative Agriculture.
Building Sustainable Community
by Malaika Maphalala
I recently had the pleasure of meeting Kat Taylor, co-founder of One PacificCoast Bank, a “beneficial bank” newly arrived in Portland. A fan of banks with strong community-service visions, I was interested to hear about their work, but what really caught my attention was that Kat has spent half her time involved in Regenerative Agriculture. Here was a woman after my own heart: combining high impact work in social finance with trailblazing work in building sustainable food systems in her community and beyond.
When we got together, Kat explained that she thinks of things in terms of systems. She believes that our current extractive models of food production, finance, and energy must be replaced with systems that support life. And clearly, she has stepped up as a driver of these changes.
Kat and her husband Tom Steyer originally purchased 2000 acres in Pescadero, California as a conservation project aimed at saving a critical watershed from development. The land, a former dairy farm, was a depleted landscape of coastal scrub and grasslands, interspersed with Douglas Fir. The couple soon realized that this watershed was in the midst of a vital food network connecting rural agricultural land to the suburbs. Drawing on that systems-oriented way of looking at the world, they became interested in re-enlivening the land as a sustainably managed ranch that would both rehabilitate the land and provide food locally. Kat went about getting a fast education in food systems, drawing from the work of several pioneers: Joel Salatin of Polyface Farms, Alan Savory, who pretty much wrote the bible on Holistic Resource Management, and Julius Ruechel, a Yukon cattle rancher who, like Savory, advocates ranching using grazing patterns that mimic the migrating herds of the Serengeti and Great Plains.
Today, the Pescadero ranch, known as TomKat Ranch, produces triple certified grass-fed beef, sold locally under the name LeftCoast GrassFed, and implements rotational grazing and stacked functions whereby cattle, chickens, turkeys, pigs, and rabbits move in tandem across the land. Mimicking patterns of nature allows the animals to play their natural and vital role in the ecosystem, helping to spread nutrients, build topsoil, and support an increase in biodiversity of native species.
In a natural extension of this work, the TomKat Ranch Educational Foundation has played a huge role in changing the school lunch program in their community. The entire La Honda-Pescadero Unified School District now cooks all school lunches from scratch using minimal processing, whole grains, minimally refined sugar, and as many locally sourced organic ingredients as possible. Amazingly, they’ve gotten their food costs down below conventional costs. The one sticking point is the higher cost of food preparation, which is currently mitigated by grant money and volunteers. However, Kat noted they’ve achieved additional cost reductions in areas standard cost assessments don’t track: reduced landfill costs, far less cost in packaging, and less food waste.
Her partnership with the Center for Ecoliteracy resulted in training programs for school chefs from throughout the state, a feasibility study for improving school food in Oakland, the development of a cookbook for school food managers with scalable recipes reflecting seasonal foods of varying regions, and an ongoing tracking study following the pathways of twelve important California crops that could be featured in school meals. The tracking project is especially groundbreaking, revealing ways that the entire school food system can be retooled toward sustainability. Kat wants to see a food system where demand actually helps to create and broaden a beneficial local supply chain, supporting good labor practices and a healthier natural environment.
Another agricultural project the Foundation helps spearhead is InKa Biospheric Systems, an advanced aquaponic technology in which raising fish is combined with growing produce. InKa hopes to demonstrate how aquaponic systems, which maximize food production while minimizing natural resource depletion, can offer tremendous value in regions around the world where there is limited fresh water and arable land.
But wait, there’s more. TomKat Ranch is developing new land ownership models to address the prohibitive land costs that make it so hard for new farmers to access agricultural land. They’re developing an association model where farmers, who will ideally live on the land, can buy membership in a landowning association that maintains ownership of the land. Membership provides the right to use the land for sustainable farming, and through an association lending system, allow farmers to use the land to access financing for working capital which can be repaid thorough a percentage of future profits. As they continue to work out the details of this model, they’re exploring ways to incentivize building topsoil so that members who quantifiably improve topsoil on their land could be rewarded by being allowed to resell their membership rights at a higher price. TomKat Ranch has begun to make land available under a pilot model, with Early Bird Ranch, a pasture-raised poultry producer, now on-site as the first association partner.
And then of course, there’s the bank. Modeled after community banking pioneers like Triodos Bank and Self Help Credit Union, One PacificCoast Bank is a Community Development Financial Institution (CDFI) that uses the term beneficial banking to describe its lending practices, which focus on low and moderate income communities. Loans to small business and non-profits support clean technology solutions, regenerative agriculture, critical community institutions, job growth, and a living wage. And, affirming the bank’s commitment to an equitable relationship with its community, 100% of the economic interest in the bank belongs to the non-profit One PacificCoast Foundation.
This is a fascinating group of projects and I appreciate Kat Taylor’s passion and devotion to addressing these critical issues. She says that as a mother and a person who can’t stop seeing everything as connected, she’s felt compelled to be part of creating beneficial systems within a new development paradigm that can help build an economy of justice.
Malaika Maphalala is a Financial Advisor with Natural Investments, a national SEC registered Investment Advisory firm that has specialized in exclusively socially responsible and ethical investing for over 25 years. A lifelong advocate for social change, Malaika is driven by a passion for finding innovative approaches to bringing people and resources together to address social and environmental complexities.
by admin, Posted Mar-12-2011 in Brilliant Guests Here are the emails I received after ReVV2011!
“Hey Amy, I imagine you may be up and around by now. What a wonderful conference. I was able to have fantastic connections, and the level of these connections shifted at this conference. I’ll see if I can express some of them. In the past I have felt I was without value to exchange with those sitting in the “expert” seat. This time, I saw everyone as just another person confused about where to go from here and eager to explore and collaborate across cultures (business, ethnic, gender, age) to be part of the changes we still have opportunity to influence and contribute to. So lots of barriers of the past seemed nonexistent at this event, and in these times.” – John Brown
“Hey hey great event and thanks so much for making all of the magic happen! Get some rest and when you come back up for air let me know as I am serious about wanting to be involved and help with the SItools program and I truly believe that with some careful thought and planning ahead of time this can and will be great!! Thanks so much!” -Lewis Hower
“Congratulations on the great success of your ReVisioning Value conference!
And thanks for the opportunity to participate on the workshop panel. I thoroughly enjoyed the chance to get acquainted and am hugely respectful of your efforts and impact.
Looking forward to crossing paths again.” -Alan Shiffer, Senior Managing Director | Northwest Area, World Vision
“I loved the ReVV Conference this year. The panel went very well and I received a lot of questions and interest around the topics I discussed. So thank you for the opportunity to be on that panel. I know all the hard work that goes into creating a fantastic event and you and the rest of Springboard pulled it off.” –Scott Stein, NetImpact
“Thanks for a great conference. The workshops were incredibly valuable and the caliber of presenters was outstanding. The venue and the people involved created a welcoming, friendly environment that was extremely conducive to networking. So, thanks to you and your team for your hard work!” – Kristen Mozian
If you’ve been keeping up with Springboard Innovation activities, you are aware the annual ReVV conference is almost upon us. This will be my first year at the conference, but reading comments and feedback from the previous year(s) gives me great confidence it will address issues, inspire and evoke response from those that attend and go back to their funds, non-profits and enterprises to make an energized difference in communities, environments and the world.
I recently read a great book, “The Blue Sweater”, by Jacqueline Novagratz, founder of the Acumen Fund. In this story she does a great job – using herself as an example – of guiding the reader to an understanding of not only lending aid but exacting and measuring accountability to communities that have a desire to lift themselves from poverty to subsistence.
While her example takes place in Rwanda and India, and the issues discussed at ReVV2011 seem to be focused on local communities, the parallels are significant. How can we empower citizens by giving them tools to make ecological changes in their community, make a socio-economic differences in their neighborhood, lift themselves to self-sufficiency? These questions are in the forefront of what will be presented at the ReVV2011.
The speakers for this year’s event are, happily, diverse. Here are some I’m particularly looking forward to meeting:
Woody Tasch | Founder of SlowMoney.org
A venture capitalist, foundation treasurer, and entrepreneur, whose explorations shed new light on a truer, more beautiful, more prudent kind of fiduciary responsibility . . . which reflects the economic, social, and environmental realities of the twenty-first century.
Henry Petroski | Author, Professor of Civil Engineering, Duke University
He will talk about his book, ”The Essential Engineer: Why Science Alone Will Not Solve Our Global Problems“, the strategy of failure, and the promise of the engineer in all of us.
Tim Draimin | Executive Director, Social Innovation Generator; Chair, Causeway Social Finance
Tim will share strategies for city and government leaders about how policy and networks can accelerate local innovation for good.
Louise Pulford | Director, Social Innovation eXchange (SIX)
Louise coordinates SIX – a global community of 3,000 individuals and organisation involved in social innovation. SIX also leads a European consortium which is setting up a Social Innovation Pilot Initiative for Europe.
Michael Van Patten | Founder & CEO, Mission Markets and Mission Markets Earth, LLC
Michael and his team will share insights about how to increase the social capital markets, as well as offer a session on how to get onto Mission Markets’ platform for investments or as an investor.
Heather Fleming | Co-Founder and CEO, Catapult Design
In 2005, Heather co-founded and led a volunteer group focused on social impact design through Engineers Without Borders – SFP. She is also a Staff Writer for NextBillion.net, an Adjunct Lecturer at Stanford University, and Senior Lecturer at CCA in San Francisco.
You can see more speakers when you register for the fast-approaching conference at http://www.revisioningvalue.org/event_registration
Please follow tweets about this event with the hashtag: #ReVV2011
and Like us on Facebook: http://www.facebook.com/springboard.innovation
The event will be held at the very sustainably-engineered Gerding Theater.
Please look for more posts, post your own, share the invite and see me there!
Tari Donohue is a visual designer and interactive media producer, dedicated to bringing non-profits ‘visual voice’ with consistent branding across all mediums.
It’s all about a gathering together.
Can there be anything better than learning of the allies and colleagues suddenly on your side? Or, am I on their side? Or, perhaps, we are all on the same side now, confounded (or inspired) by a common enemy. Global crisis and backyard sadness. And there they are, the people you didn’t expect to meet who are helping you move that mountain with their own kind of shovels and buckets.
Engineering for Change is a project of the American Society of Mechanical Engineers (ASME). Just what does it mean that a standards organization is trying to solve global problems? It means we have a new ally.
E4C just came out of beta, and is being lauded for its vision and efficiency-building objectives. It cuts across discplines, engineering and otherwise, to connect needs with solutions. We will get to hear about it, and learn how to use it, at this year’s ReVisioning Value conference. I am delighted we will have Tom Loughlin, the visionary behind the online space e4c.
He is joined by another astounding problem solver and visionary, Henry Petroski, noted author and engineer’s engineer. His latest book is a must read: “The Essential Engineer: Why Science Alone Will Not Solve Our Global Problems.”
And, we are also graced with others in the design and problem-solving community! Heather Fleming of Catapult Design will join us, leading a session on problem solving and design thinking.
It is a unique opportunity to be inspired by and meet up with new allies in the global project of problem solving.
Learn cutting edge thinking and strategies. Buy your ticket now. Use the secret code: friendsandfamily for a 30% discount! SHHHHH. This is for you only.
|
The list below provides access to leading edge ideas and information.
|